Will followers know they're talking to an AI?

Responses are written in your brand's voice, and you can choose to disclose automated assistance up front to stay transparent while still moving fast.

What if someone asks something outside the script?

The AI is trained on your business details to handle a wide range of questions naturally, and hands off to a team member for anything it can't confidently answer.

Can it handle comment replies too, not just DMs?

Yes — it can auto-reply to comments and invite the commenter into a DM conversation, which is where most social media booking automation drives the most volume.

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Scalent's DM automation instantly replies to Instagram and Facebook messages and comments, qualifies the lead, and books appointments — so social media inquiries convert instead of going stale.

Answers before you've read it
New DMs get a real reply inside a minute, instead of sitting on “seen” while your team finishes a job.
Turns comments into DMs
A comment on a post gets a reply and an invitation into messages, which is where the booking actually happens.
Qualifies before you're involved
It asks what service, when, and where — so nothing reaches your team as just “hi, how much?”
Books without leaving the thread
Qualified leads get a time confirmed in the conversation they already started, with no callback and no second app.
Runs on the official APIs
Connected through Instagram and Facebook's own business messaging, so your account isn't exposed to the kind of unofficial automation that gets pages restricted.
Flags the hot ones
High-intent messages are pushed to your team immediately, with the whole conversation attached.

Get Your AI Employee See it answer a DM

The Problem It Solves

Social media is often the first place a customer reaches out, and also the easiest place for a lead to go cold. Manually checking DMs between calls and walk-ins means hours-long response times, and by then the customer has already messaged three competitors.

Salons and mobile detailers use DM automation to convert Instagram inquiries into booked appointments without staff glued to their phones.

How It Works

1
We connect your accounts
Instagram and Facebook business accounts are connected securely through official messaging APIs.
2
It replies the moment a DM arrives
New messages and comment replies are answered instantly with a natural, on-brand response — no more 'seen' with no reply.
3
It qualifies the lead in conversation
The AI asks the right follow-up questions to understand what the person wants before booking or handing off.
4
It books or hands off to your team
Qualified leads are booked directly or flagged to your team with full context, so no conversation starts from scratch.

DM Automation FAQ

Yes, DM automation covers both Instagram and Facebook Messenger through their official business messaging APIs.

The other five

Each one answers a different channel. Run one, or let a package cover the ones your leads actually use.

See all six together

Ready to Add DM Automation?

See exactly how it would work for your business — book a free demo.

Get Your AI Employee See Pricing

Seen at 9:14. Replied at 9:14.

Answers before you've read it

Turns comments into DMs

Qualifies before you're involved

Books without leaving the thread

Runs on the official APIs

Flags the hot ones

The Problem It Solves

How It Works

We connect your accounts

It replies the moment a DM arrives

It qualifies the lead in conversation

It books or hands off to your team